The Sneakers

From the primitive age, men have needed to cover their feet with some kind of shoes to protect them from wounds and cold. During men's evolution, he designed shoes, sandals, boots and sneakers, being the last one, the most popular footwear in the world.

The sneakers were invented in 1950 by the american Phillip Knight, who felt the necessity to create a footwear more confortable than shoes, he experimented with material derived from rubber and leather to give form to a lighter footwear.

Nike contacted with a shoemaker in order to he designs the sneakers' vamp, once ready, he travelled with his designs to Japan. The Japanese bought his idea and licensed his product, as the Japanese manufacture is very cheap, they began to produce several types of sneakers, which are sold around the world, most of the more popular sneakers' brands have their company in Japan, and from there, are exported to the whole world.

Because of its popularity, sneakers are the footwear that youth prefer, because sneakers are a kind of informal footwear than the shoes or boots, and much more practical at the time of deciding combinations with clothes, or the weather conditions.

The sneakers' sales are bigger than the sales of shoes or boots, because their price is cheaper than the rest of footwear, this is due to materials with sneakers are made are cheaper, which makes possible to industries to sell them in a good price without losing gains.

Nowadays, there are more sneakers' models than shoes or boots, and this is due to the great demand from the part of the consumers, they demand the industries to be innovating in the designs and also make them part of the fashion.

Sneakers' brands like Nike, Adidas, Puma, Reebok can spend million dollars in terms of publicity, because they get millions in sales, sneakers' brands choose the best sportmen and sportwomen to do commercials, well know ones are the adidas's commercials who recruited a famous soccer player, David Bekham, to promote his soccer sneakers, or Nike, which asked Ronaldinho to perform in their commercials, to these last ones the companies paid them million dollars in terms of fees.

Due to its popularity, sneakers are preferred by all the family, there is no family member who don't have a pair of sneakers, genenerally there are at least two pairs of sneakers per family member at home. The previous aspect is due to sneakers are not consider as luxury within the society, rather that is the most popular and more accessible footwear ever existed, because the market offers prices for all the pockets.

In conclusion we can say that nowadays sneakers are the top footwear in terms of wearing, sellings and popularity in the world, years will pass away and sneakers will continue fashionable and producing, without a doubt they will be a reference one in the history to the footwear of the future.